Goodday Charge presents Team eMAS, Malaysia’s First Senior Esports Team Recognized by the Malaysian Book of Record

Goodday Charge presents Team eMAS, Malaysia’s First Senior Esports Team Recognized by the Malaysian Book of Record

Team eMAS marks a Milestone in Legitimizing Competitive Gaming by bridging the gap between Malaysian seniors and the youth, challenging the myths and misconceptions surrounding esports

In a powerful move to legitimise Esports in Malaysia, Goodday Charge proudly announces the successful formation of Team eMAS, Malaysia’s first senior esports team, through the Boomers2Gamers competition. The team was officially inaugurated by YB Hannah Yeoh, Malaysia's Minister for Youth and Sports, highlighting the significance of this pioneering initiative.

The inauguration ceremony was held at Orange Esports Club, Quill City Mall, where the Minister for Youth & Sports, YB Hannah Yeoh Tseow Suan, officiated the team status as Malaysia’s 1st Senior Esports Team in the presence of Etika’s Chief Executive Officer Group of Companies (Malaysia, Singapore and Brunei), Santharuban Thurai Sundaram, Amy Gan, VP of Marketing at Etika Sdn Bhd, and members of media and guests. Backed by the leading authority for Esports in Malaysia, the Malaysian Esports Federation, the team was further recognized by the Malaysian Book of Records, cementing their place in national history.

The formation of Team eMAS represents a significant milestone in Goodday Charge’s mission to legitimise esports by serving as a platform to help the older generation create a better understanding of esports, bridging the generational gap to induce bonding with the younger generation, and at the same time highlighting benefits gained from esports in the areas of cognitive function, reflexes and more.

Aimed at seniors aged 50 and above, the Boomers2Gamers campaign gained an impressive turnover of 298 applicants. These were narrowed down to the 10 best contestants, who were given an authentic training regime across several weeks, focusing on Trained Skills, Strategy, Fitness Level, Teamwork and Communication. As champions for nutrition and fitness across all sports, it was important to Goodday Charge that a typical day for the team start with physical exercises and the right nutrition to fuel their training, followed by a key strategic discussion led by the coaches before moving on to training matches.

This is followed by a debriefing session with the coaches, reviewing their performance with advice for improvement. Partners, Orange Esports Club, Predator Gaming and Creative Labs ensured the participants enjoyed a smooth and immersive experience with their world-class gaming facility, top-of-the-line Predator series gaming laptops, and high-definition gaming headsets.

After key victories, the team's six members were chosen: Trish Lim as Team Leader, Nahar Ludhfi as entry fragger, Ahmad Zamzuri aka Tom as second entry fragger, Johan Arifin and John Yap as support, and Linda Tee as a substitute. Each was handpicked by former professional eSports athletes with a combined experience of over 20 years, Mohd Syazwan ‘Wanr0’ and Mohammed Reza ‘Rexa’ based on specific criteria.

To secure their place in Malaysian esports history, Team eMAS competed in 4 matches against Malaysian professional Counter-Strike team, HXG. This recognition from the Malaysian Electronic Sports Federation and the Malaysia Book of Records officially marks them as Malaysia’s First Senior Esports Team.

Taking their commitment towards esports further, Goodday Charge will be supporting team HXG’s men’s and women’s teams as they prepare to represent Malaysia at the Asian Esports Championship in Chengdu, China first, before qualifying themselves to the upcoming 2024 International Esports Federation World Cup in Riyadh, Saudi Arabia, the biggest country-based event in the world.

YB Hannah Yeoh Tseow Suan, Minister of Youth & Sports, emphasised the importance of such initiatives. “Esports is often perceived as the domain of the young, focused solely on entertainment. However, through initiatives like Boomers2Gamers, we demonstrate that esports encompasses much more. It is about strategic thinking, mental agility, and community - qualities that resonate with traditional sports."

She added, “I commend Goodday Charge for spearheading the formation of this team and aligning with initiatives by the Ministry of Youth and Sports. This programme Boomers2Gamers, initiated by Goodday Charge, makes esports more inclusive by creating a better understanding and greater acceptance which will help bridge the generation gap. Inclusivity is among the key thrusts of the Ministry of Youth and Sports.“

For those interested in seeing their journey, Goodday Charge will be premiering a limited reality series documenting the highs and lows, triumphs and defeats and the rise of Team eMAS hosted by favourite

Malaysian caster, Tash Bunny with a special appearance by Sir Cloud who played a role in mentoring the finalists. Releasing on Astro Arena, this will be the first esports content to air on the sports-focused channel, further legitimising esports as a sport on par with others. For more information on the release date and more on Goodday Charge's efforts in legitimising esports, follow Goodday Milk Malaysia on Facebook, Instagram and TikTok for the latest updates.