Transforming Malaysia’s Tourism: Mdec Unleashes Innovation Through The Digital Tourism Innovation Lab

Transforming Malaysia’s Tourism: Mdec Unleashes Innovation Through The Digital Tourism Innovation Lab

The Malaysia Digital Economy Corporation (MDEC), the nation’s lead digital economy agency, hosted the Digital Tourism Innovation Lab (DTIL) Demo Day Cohort 2, the second stage in a series of initiative that serves as a strategic, national platform dedicated to fostering tourism tech innovation in Malaysia.

Established with the vision to revolutionise the tourism industry, DTIL is a collaboration between MDEC and accelerator partner, 1337 Ventures that aims to develop a steady stream of tourism tech companies in supporting the growth of innovative tourism offerings from our country, meet the digitalisation demand from the industry players and create a vibrant tourism tech community in Malaysia.

Yang Berusaha Encik Ma Sivanesan, Deputy Secretary General (Digital Development) of the Ministry of Digital, who was present at the event, expressed immense enthusiasm for the innovative tourism technology solutions presented by the Cohort 2 participants. He emphasised the critical role of digital innovation in transforming Malaysia’s tourism landscape and commended the efforts of the participating companies in developing and using cutting-edge technologies for use in the tourism industry.

The tourism industry stands as a vital pillar of Malaysia's service sector, and its potential for higher contributions to the nation's GDP is undeniable. With the rise of digital adoption, this sector is poised for transformative growth. The DTIL initiative by MDEC underscores the importance and urgency of digitalising the tourism industry, especially with Visit Malaysia Year 2026 on the horizon.

“We are on the verge of a digital revolution in tourism. The innovations showcased today not only enhance the tourists experience in Malaysia but also pave the way for sustainable growth and community empowerment. With Visit Malaysia Year 2026 approaching, it is imperative that we accelerate our digitalisation efforts to ensure we offer world-class experiences to our visitors.” said Ts. Mahadhir Aziz, Chief Executive Officer of MDEC.

Building on the success of Cohort 1 and 2, DTIL is excited to announce the launch o Cohort 3, which will begin to accept applications in July 2024. This third cohort seek to attract even more innovative minds and foster partnerships that will drive the nex wave of tourism tech innovation, underpinned by the advancements in AI, blockchain, Advanced 5G Network Connectivity and other cutting-edge technologies. DTIL invites start-ups, investors, and industry players to join this transformative journey. The application is now open at https://mdec.my/digital-tourism-innovation-lab

DTIL offers access to a wealth of resources, including mentorship, funding opportunities, and state-of-the-art facilities, a collaborative environment to work alongside like-minded innovators and industry experts, and impactful innovation to contribute to the digital transformation of Malaysia’s tourism industry and make a tangible impact on local communities.

By fostering innovation, creating new experiences, and empowering local communities, DTIL is set to revolutionise Malaysia's tourism industry. The journey continues with Cohort 3, and the call is out for all innovators and partners to join this exciting venture.